Personal Identity – Artist branding
Steffen Ademmer is a contemporary artist based in Cologne. His work includes paintings as well as mixed media pieces. For his assemblages Ademmer combines wood, glass and metal while focusing on the structure and three-dimensionality of his objects.
The branding is based around the artist’s name and uses the same font both as outlines and a filled version.
The centered alignment supports Ademmer’s sacral vibe.
B/W gives a sense of simplicity whereas the contrast adds clarity.